40K by 40
💪 It's our year-long challenge. 🍑
To prove age is just a number, Nate is going to do 40,000 push-ups in the year leading up to his 40th birthday.
It may sound a bit insane, but this is simply how Nate operates & decade challenges seem to be his thing...
In fact, one of Mel and Nate's earliest dates was at a track. Nate had decided he wanted to run a five-minute mile before turning 30 and needed Mel to time him. This was just supposed to be a training run, but she clocked him at 4:59!
To prove she's always up for anything, Mel has committed to 40,000 +1 squats in the same year.
Friendly competition is their love language, and they're excited to encourage, inspire and jest their way through the year-long challenge, together.
This shared drive: to dream big, break it down, and show up every day is what brought Mel and Nate together nearly a decade ago. And it's been a daily practice ever since that's helped them live their dream. They started Ritual OS and this challenge to help you live your dream too.
So...what will you aim for?
This isn't about beating anyone else (although Mel WILL out-rep Nate) or doing 40K of anything.
It's about being inspired to pick a goal big enough that when you achieve it, you'll start to believe it's just the beginning...
Choose Your Movement
Pick something that you can do daily, anywhere, with minimal friction.
Great options to consider:
Or create your own.
The only rule: one movement. Commit to showing up every day.
Track Your Challenge
Pick one physical ritual, set a goal that excites you, and show up daily. Ritual OS keeps you consistent with reminders, streaks, and pace-to-goal tracking so you follow through long enough to create real change. Let this be the proof that you can do hard things...and let that lesson carry into every part of your life.
- Select your movement
- Pace-to-goal recalculation
- Streaks that reward consistency
- Smart reminders and built-in timers
- Optional leaderboards for accountability
Dynamic Recalculation
Updated in real-time
Today's Target
112 reps
Reps Ahead
+78
Adapt As You Go
The app recalculates automatically when:
- •You miss a day
- •You exceed your target
It shows you exactly what's needed to stay on pace to hit your goal. No math required.
Consistency over sporadic volume
The leaderboard favors showing up every day, not cramming reps into a few days and disappearing.
Why We Know You Can Do This
Systems Over Willpower
When you remove choices and follow a simple structure, consistency becomes so much easier.
Daily Reps Build Daily Momentum
A meaningful physical ritual creates clarity and energy you carry into the rest of your day.
Build Capacity, Not Burnout
Small, sustainable actions grow your strength, discipline, and confidence over time.
Longer Horizons Create Real Change
Real transformation comes from compounding, not sprinting. Give yourself the time.
Join the Movement!
Mel & Nate set a goal of 40K people joining Ritual OS during their 40K challenge.
Set your goal. Download the app. Get moving.
Follow along on Instagram @OperationLTD and tag them in your progress.